My Advertisement Idea For The Fiat Panda

"Arch Duke Maxyenko, Shit Talk Extraordinaire" (arch-duke-maxyenko) 01/21/2014 at 12:40 • Filed to: Conceptual Marketing, fiat Panda

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Should Fiat ever decide to sell the Panda over here in the states, my idea for the ad campaign is as follows:

Commercial 1

Play this song as the only audio:

Deerhoof- "Panda Panda Panda"

Film in black and white.

Show various fast cuts of Pandas driving through random, generic U.S. cities, picking up people, items, groceries, and quickly driving through traffic quickly.

At the very end have words come up on the screen that say, "Coming soon from the makers of the Fiat 500..."

Commercial 2

A Panda pulls up outside of a bank.

Cut in on four people(2 Females and 2 Guys) wearing old-timey cat bugler costumes sitting inside the Panda.

All four people turn to each-other and nod.

They then bust out of the Panda and rush into a bank while holding brightly colored Super-Soakers or similar squirt guns.

This song is playing as the only audio:

Deerhoof- "I Did Crimes for You"

Everyone inside of the bank is wearing swim suits and bikinis.

The "robbers" aim their guns at everyone and motion for the tellers for money which is chocolate coins.

Cops then show up with their own squirt guns.

A water fight then happens.

The robbers run outside to their Panda, hop inside and speed off.

Cut to them inside, dripping wet and laughing.

Text comes up on the screen, "The all new Fiat Panda, the world should be more fun. Starting at $XX,XXX.XX"

RacecaR > Arch Duke Maxyenko, Shit Talk Extraordinaire 01/21/2014 at 13:04

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Copyright this shit now, because that first idea is GOLD!
The second idea isn't bad either actually.

CalzoneGolem > Arch Duke Maxyenko, Shit Talk Extraordinaire 01/21/2014 at 13:06

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I would buy a Panda if it came to the states. Hear that Fiat? I would buy a new car just for you.

Arch Duke Maxyenko, Shit Talk Extraordinaire > RacecaR 01/21/2014 at 13:07

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It's been posted here, if they steal it, I can claim plagiarism!

And then Nick Denton would get all of the royalties because Gawker Media.

So, I won't sue.

Arch Duke Maxyenko, Shit Talk Extraordinaire > CalzoneGolem 01/21/2014 at 13:07

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I really like the Panda. I don't know why I do, but I do.

RacecaR > Arch Duke Maxyenko, Shit Talk Extraordinaire 01/21/2014 at 13:10

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So this kind of counts like mailing a transcript/book you wrote to yourself?

CalzoneGolem > Arch Duke Maxyenko, Shit Talk Extraordinaire 01/21/2014 at 13:12

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Because James May.

Arch Duke Maxyenko, Shit Talk Extraordinaire > RacecaR 01/21/2014 at 13:14

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Yeah, kinda like a time stamp.

Although my employer could technically claim rights to it since I'm here....

RacecaR > Arch Duke Maxyenko, Shit Talk Extraordinaire 01/21/2014 at 13:17

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You have intellectual property rights though don't you?

Arch Duke Maxyenko, Shit Talk Extraordinaire > RacecaR 01/21/2014 at 13:18

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I'm not sure...

PushToStart > Arch Duke Maxyenko, Shit Talk Extraordinaire 01/21/2014 at 14:00

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That is Genius, lol.
The only change I see to that is on the second one they'd have to have a disclaimer that says "Do not attempt. All actions and stunts took place in a closed environment. Water guns may cause injury." Or something to that effect. Nothing is allowed to go on tv without a disclaimer, lol

Arch Duke Maxyenko, Shit Talk Extraordinaire > PushToStart 01/21/2014 at 14:04

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Well, of course there would be disclaimers, but I don't think I needed to say them in my pitch. But, you never know, there could be a lawyer reading...lol

PushToStart > Arch Duke Maxyenko, Shit Talk Extraordinaire 01/21/2014 at 14:07

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Most likely there would be a lawyer, haha

But really though, if they do ever sell the panda here (fingers crossed) they should use those commercials. And make a crazy Abarth version.

The Dummy Gummy > Arch Duke Maxyenko, Shit Talk Extraordinaire 01/22/2014 at 23:17

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I wish I lived in a country that had this car so I could rent one or "test drive" one and make it for you haha. Sounds like so much fun.

Jeff-God-of-Biscuits > Arch Duke Maxyenko, Shit Talk Extraordinaire 01/22/2014 at 23:23

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Way back in the day, I always thought that some jeans company other than Bugle Boy really dropped the ball. They had an ad

where a woman in a Black Testarossa drives past a guy in the side of the road in the middle of the desert. The car screeches to a halt, backs up, and she rolls down the window and asks him if those are Bugle Boy jeans he is wearing. His answer? Why yes, they are. She says thank you, puts up the window and drives away.

Levis, Lee, someone should have reshot the ad, as close to identical as possible, except when she asks if those are Bugle Boy, He says "no, I prefer Levis" Go to the distant rear shot again as she reaches over and opens the door and he gets in, and they drive off into the sunset.

I swear that would have been awesome.